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A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artefact or entity.

Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". ^[1]

Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.

Brand Subcategories Brand Articles Corelle square dinnerware by Bella Mclaine Dec 23, 2008 Dinnerware can be called as dishware. Dishware is the general term for the dishes used in serving, and eating food, including plates and bowls. Dinnerware is the almost or exact meaning of set of dishes, including serving pieces. Modern dishes may be... Portable Dvd Player Formats And Brands by Mark Green Dec 22, 2008 If your portable DVD player only travels from the kitchen to the craft table to the bedroom or if it just hangs on the back of the front seat's headrest in the car for the kids then Weight is not really an issue. But it becomes kind of an issue if on... How does one buy perfume and fragrances online? by essenceual essenceual Dec 19, 2008 Shopping online is an excellent way to buy anything and why not? Why would you go through the hassle and the rigmarole of braving traffic and then standing in long lines at the store to buy something when it is just as easily available online – shop ... Gain Repeat Custom with Personalised Pens by Dave Ross Dec 11, 2008 Personalised pens are of utility to consumers, and so you can afford and indeed will benefit from disseminating personalised pens . Employees and Personalised Pens The employees of your business provide the first route for personalised p... Value not brand names are what's important. by Ken Eybel Dec 08, 2008 In today's economic climate software sellers likes ours are noticing a trend. Companies are looking for more value for there money when it comes to ERP expenditures. These companies know they need something but don't want to layout the large chunks o... The Steps to Getting a Brand New Kitchen for Under $4,000 by gary nealon Jul 29, 2008 In order to renovate a kitchen with less than four thousand dollars, you must plan ahead, cut out over spending on frivolous items, and stick to a budget. Most kitchen projects run over budget because of poor planning or under estimations. Knowing ... Cabinets- Why Buy RTA versus Name Brand Cabinets? by gary nealon Jun 09, 2008 When buying cabinets for your kitchen, or a vanity for your bathroom two things usually come to mind: the quality and price of the cabinet. There are plenty of cabinets to choose from, but getting the most for your dollar has just become easier. Wh... Give your home a brand new look for spring by Chris Plumb May 12, 2008 With spring thankfully now here and the natural world bouncing back to life, now is the time to use some of this special energy to influence the decor of your home. Many of you will be aware of the influences seasons have on cat walk fashion but many... Vinyl Windows - National Brands by lazy submit Mar 31, 2008 If you are building your own home, you can save quite a bit of money by ordering your vinyl windows for yourself and then having your carpenters install the windows. Ordering windows online can save you quite a bit of money. The windows will be deliv... The Benefits Of Using Biodegradable Bags, And Protecting The World by Andy Black Feb 20, 2008 Biodegradable carrier bags are proving to be a popular choice through many parts of the world, with many businesses and corporate establishments choosing these over the usual plastic carrier bags. The bags are far better from an environmental point ...